Ethical Practice, Safety and Protection

How do we protect you?

We put your safety first


When you buy one of our products, you want to know that we have done our utmost to keep you and your family safe when using it.

All our products have been scrutinised by a Chartered Chemist to ensure that the ingredients we use are safe and appropriate for the products we produce. This includes checking how the essential oils are obtained from the plant, for example, cold-pressed or distilled. This is important because the method of extraction can have a significant impact on the chemical composition of the resultant oil.

Any cautions or contraindications are identified in this process, and we ensure that all this information is passed on to you via the information on our website and the labelling on our products. We also use any up to date research findings to alert you to potential contraindications to using a specific product; for example, avoiding products in our Life range during pregnancy.

Informed Choice

We provide you with relevant information about our manufacture, labelling and sale of our products, to enable you to make an informed choice.

We follow all the legal requirements for the UK and EU for making and selling skincare products so you have all the information you need to decide if you want to buy our products.

It is very important to us that we do not mislead you by making claims for the products (or ingredients) that are not supported by evidence. We try to cut through myths and misinformation to provide products that are underpinned by scientific findings. Research evidence to back up the claims made for traditional ingredients and remedies is often lacking. Unfortunately, research studies are very expensive to carry out, and it often isn’t financially viable to justify the enormous expense.

Data Protection

We take protection of your data very seriously.

You may have heard that there is a sea of change occurring in how our personal data is managed and used in the UK. As of 26th May 2018, the General Data Protection Regulation (GDPR) revised the way organisations collect and process personal data. It provides a greater transparency in how businesses collect and use our data and gives us much more control over who has access to our personal data and what they can do with it. It also allows us to restrict or remove any personal data that we believe is unnecessary or intrusive. All companies that collect personal data now need to provide and adhere to a Fair Processing Notice.

You can find our Fair Processing Notice here >

How do we protect our living environment?

Organic Ingredients

We all make choices every day, sometimes they are conscious choices, sometimes we make them out of habit.

At Purely Skincare, we endeavour to make positive conscious choices, such as actively seeking environmentally-friendly solutions to produce effective and safe products. We are passionate about organic living, so we choose ingredients that are certified by the international Cosmetic Organic Standard (COSMOS).

This means that we can be sure that wherever possible, our ingredients are organic and natural. By choosing organic ingredients, we know that our suppliers meet stringent standards that have sustainability and environmental protection at heart.

Organic yellow sunflower, one of our ingredients

The use of certified organic ingredients also means full traceability, with the assurance that the ingredients have not been tested on animals. We certainly will never test or buy ingredients that have used any animal in this way. Most of our products are suitable for vegans and are identified as such in the product information. Where we have used organic beeswax, such as in our Soothing Chamomile Balm and Active Muscle Rub, we know that the bees’ health and wellbeing have been prioritised in accordance with the Soil Association standards.


We actively seek environmental-friendly solutions to packaging and shipping.

As part of our ethos, we strongly believe that we need to use less packaging and think about what form our packaging takes. This is more than being ‘on-trend’ and needs to be part of our sustainable business planning. However, there are also practical implications to consider. For example, do we use glass containers for our products or plastic? What are the advantages and disadvantages of each? What about using recycled materials for our inner (bottles and jars) and outer (packets or boxes) packaging?

For our inner packaging (bottles and jars), we are currently using a mixture of glass (which we encourage you to reuse or recycle); and PET (polyethylene terephthalate), which does not react with our products. It is strong, stable and shatter-resistant. Most importantly, it is easily recyclable in our home recycling bins. We are also exploring the use of 100% recycled PET containers and bottles and newly developed biopolymer bottles, which are made from sugar cane waste and are fully compostable. Our jar and bottle labels use water-dispersed acrylic adhesive, which means they can be recycled alongside the PET bottles – no need to remove them first.

Please reuse, recycle or compost all our packaging!

To protect your products in the post, we use biodegradable cellulose clear bags, surrounded by biodegradable starch-based filling, both of which can go on your compost heap. The outer packaging we use is also recycled (both the jiffy bags and boxes), and recyclable. Even the tape we use to seal the boxes (and fragile marked tape) is recycled and recyclable!

Please reuse and recycle all our packaging – we help you by providing some suggestions on each product page.

For example, the loose fill packing can also be used in the bottom of your large plant pots in place of polystyrene, keeping the pot light and easier to move. If you empty the pot at any time, all the contents can go on the compost heap and contribute to your new compost. Think of all the flowers and veggies you can plant!

Attractive and guilt-free wrapping!

You will notice that we use plain boxes, without marketing logos, for our outer packaging. This is deliberate, so you can reuse them as gift or packing boxes. This doesn’t mean that your eagerly-awaited order won’t be attractive, though! Open up your package and your order will be nestled within delicate wrapping paper that is acid free, and printed with vegetable ink. This means (if you can be parted from it) that it can be easily and safely home-composted.

Also check out your ‘Thank You’ card – it’s made from recycled cotton t-shirt off-cuts, so no trees were harmed!

How do we protect employees and workers?

Diversity and Equality

We promote equal and fair employment opportunities and support open access to the workplace.

Our company aims to create a working environment that is free from discrimination and harassment in any form, in which all staff, customers, and suppliers are treated with dignity and respect. We believe in celebrating difference and valuing everyone.  To this end, we support charitable organisations that work tirelessly to reduce discrimination, embrace diversity and enable opportunities to those who may experience difficulties in finding open doors.


We choose products in our supply chain that are ethically driven.

The UK Modern Slavery Act 2015 was brought in to address the rising concern of ‘slavery, servitude and forced or compulsory labour’ and ‘human trafficking’ 43. According to the Stronger together initiative,

“Slavery was abolished but never eradicated. Human trafficking is regarded as the fastest growing criminal industry in the world, second in profitability only to the drugs trade. Organised criminality has identified that the exploitation of workers provides a lucrative business opportunity44 .” 

What can we do?

At Purely Skincare, we want to help eradicate modern slavery from the UK.

We have no forced labourers and/or trafficked persons working in our business, and we do our utmost to ensure that it does not occur in our supply chain. It is very important to us to feel confident that the supply chain to our finished product is ethically driven, so we seek reassurance and evidence from our suppliers, wherever possible, that they are trading fairly and ecologically.

For example, when we were looking at packaging for our Collections, we decided that we wanted to use something that would be useful as our products packaging, but also in its own right after the contents had been used. We also wanted to ensure that the packaging met our ethical principles with respect to protection of the workforce as well as the environment. We were very pleased to find products that did just that, with our natural cotton and jute bags.  Our supplier has an anti-slavery policy, with fair trading practices to ensure that the products they buy have been produced in an environmentally and ethically sound manner.

Similarly, our main essential oil supplier states that they only source their products where they have been “…fairly traded or ethically sourced from traditional communities, modern community projects or co-operatives fairly traded……which gives producers a better deal and enables them to improve their position and have more control over their lives.”

You can be sure that we will continue to monitor and be proactive in managing our business to ensure that we act responsibly and ethically in every aspect, from sourcing our ingredients to how we deal with your data.